Habit Tiles
Leveraging personalization to make content discovery across The Washington Post mobile apps easier and more seamless for readers.
Role
Technical Project Manager
Year
2024
Goals
Enagagement
Making it easier for readers to find what interests them to drive engagement across the board. Focusing on KPIs of AAD and WRR.
Retention
Allowing The Post to capture and more easily retain reader attention and activity across its mobile app footprint.
Habits
Cementing Habit Tiles as the top-most feature across both iOS and Android to more seamlessly enable readers to discover the breadth of The Washington Post.
Results
Weekly return rate
Increased by +5.4%.
Average active days
Increased by +0.2% to 3.9%.
Stickiness
Readers described the tiles as helpful “shortcuts” providing easy access to their favorite Washington Post content.
My Takeaways
This project was a fun and very cross-functional one where I was able to flex my communication prowess, prioritization methods, and strategic alignment skills.
Based on quantitative results and qualitative reader feedback, it is clear that my team’s introduction of Habit Tiles caught readers’ attention. They better enabled readers to reach the content they wanted.